Aldo's Notes #26
The One with Netflix ad-supporting soars; Site Speed for Digital Marketing; Ethereum Wallet on Microsoft Edge; Negativity wins and NewsCorp offers vertical video
Netflix’s Ad-Supported Tier Soars, Luring New Customers and Shaking Up Streaming Market
Bloomberg reports on developments for Netflix‘s ad-supported efforts.
Netflix ad-supported service reached 1 million US monthly active users in two months
User base grew 500% in first month, 50% in second month
Netflix fulfilled forecasted ad deliveries despite initial scrutiny
Advertising tier not yet significantly impacting Netflix’s growth compared to competitors
Ad-supported tier attracts new customers, offering cheaper alternative
About 20% of new US sign-ups are for ad-supported tier
Ad tier’s effectiveness to be tested as Netflix cracks down on password sharing
Why it matters: the outcome of this business model ‘experiment’ is crucial for the streaming industry
Site Speed: A Fundamental Component of Digital Marketing Success
Site speed is crucial for digital marketing success, impacting user experience and search engine rankings.
Faster websites lead to improved user engagement, higher search rankings, and increased conversions.
Optimizing site speed can enhance mobile browsing and strengthen brand image.
Key optimization strategies include image compression, minifying CSS and JavaScript files, and browser caching.
Additional techniques involve using CDNs, server-side optimization, and eliminating render-blocking resources.
Monitoring and analyzing site performance helps identify areas for improvement and track progress.
Site speed optimization is essential for achieving online success and staying competitive in the digital landscape.
Why it matters: site speed matters because it directly impacts user experience, search engine rankings, and overall digital marketing success.
Microsoft Edge introduces User-Friendly Digital Wallet for Crypto and NFTs
Microsoft is making a foray into the world of digital currencies with the development of a user-friendly Ethereum crypto wallet for its Edge browser.
The wallet will let users send, receive, and manage digital money and digital art
Users can share public keys to get paid and keep private keys secret for spending
Microsoft expert Albacore found this new wallet and shared it on Twitter
The wallet is only being tested by a small group of people right now
Users will have full control over their money in the wallet
To set up the wallet, users create a password and a backup phrase
The wallet creates a unique address for transactions
Users can have multiple accounts and connect to special apps
The wallet can also swap different types of digital money
In the future, the wallet might support Bitcoin as well
Why it matters: inclusion in a widely used browser can fast-track crypto adoption.
Read more here.
Negative news headlines get more clicks than positive ones
A study published in Nature Human Behaviour reveals what headlines get more clicks.
The language used in headlines affects how often they are clicked on in social media.
Headlines that use negative words are more likely to be clicked on.
Moralized language (using words related to morality or ethics) decreases the likelihood of a headline being clicked on.
Positive words have a stronger negative effect on click-through rate when moralized language is present in a headline.
The effect of negative language on click-through rate varies across different news topics.
Negative language has a positive effect on click-through rate for headlines related to 'Government & Economy', 'LGBT', 'Parenting & School', and 'People'.
Positive language has a negative effect on click-through rate for headlines related to 'LGBT', 'Life', 'Parenting & School', and 'People'.
The presence of certain discrete emotions in headlines also affects click-through rate.
Sadness has a positive effect on click-through rate, while joy and fear have a negative effect.
The effect of anger on click-through rate is inconclusive.
The length and complexity of a headline also affect click-through rate.
Bottom line: sad but true, negativity wins.
News Corp Australia launches Vertical Video Platform
Announcement made at D_Coded, a digital marketing event for industry professionals and reported by MediaWeek.
Mobile-first, web-based platform for better audience engagement
Provides integrated advertising and marketing products to clients
Platform launch critical due to increased mobile video consumption
One of the first premium publishers with mobile-optimized vertical video
Investment in future of storytelling with original vertical videos
Shoppable video ads to connect brands and consumers
75% of all video consumed on smartphones
Full screen vertical video live on various News Corp Australia sites
Platform offers content recommendations, audience insights, ad targeting, and SEO
Technology stack inspired by existing video platforms for interactive experience
Why it's important: the platform adapts to the users' preferences, allowing advertisers to effectively reach their target audience