Aldo's Notes #29
The One with Bing Chat with Ads; Buzzfeed's Creator Network; Lemon8, the new TikTok?; Google's new Trust features and BloombergGPT
Bing Chat Set to Introduce Ads
Microsoft has announced the introduction of ads to the Bing Chat experience.
New Bing and Edge vision: create a web copilot, combining search, chat, answers, and creation
Over 100M daily active users on Bing, with 100M chats, and one-third being new users
Concerns about the impact on publishers and traffic due to new search experiences
Goals:
Drive more traffic to publishers
Increase revenue for publishers
Foster a healthy ecosystem through collaboration
Early progress shows increased traffic from users and unique ways to direct traffic to publishers
Exploring additional capabilities for publishers, including:
Expanded hover experience for more publisher engagement
Rich caption placements and ads in chat experience to share ad revenue with partners
Positive feedback on early ideas, with ongoing development and collaboration
Why it matters: monetisation of most talked about product on the planet, baby!
BuzzFeed Banks on Exclusive Creator Network to Boost Revenue in 2023
Digiday analyses the Buzzfeed Creators Score.
BuzzFeed focuses on artificial intelligence and creator network for growth in 2023
Faces competition for ad dollars in influencer and social media campaigns
BuzzFeed Creator Score: proprietary campaign measuring tool for creator-made content
Scores on a 0-100 scale, based on audience engagement metrics
First version of Creator Score didn’t link to creators
Collaboration with creators helps improve content, shares performance data with them
Creator Score assists creators in understanding their audience on different platforms
Low scores don’t lead to demonetization but factor into future deals and brand pairings
Creator Score is not the only measure of campaign success, but an additive tool
Media buyers are divided on the value of Creator Score, depends on the exclusivity of BuzzFeed’s creator network
Bottom line: creators that engage with audiences have better prospects.
Lemon8: The Trendy New Social Media App Taking the U.S. by Storm
ZDnet reveals that ByteDance, TikTok's parent company, introduces Lemon8 to U.S. users.
Lemon8: Instagram-like app focusing on food, beauty, wellness, and travel
App currently ranks #1 in App Store for lifestyle apps
Influencers describe it as "Instagram and Pinterest had a baby"
Possible influencer partnerships to promote Lemon8 in the U.S.
Main topics: fashion, beauty, food, wellness, and travel
Similar to Instagram in promoting products and influencing users
Owned by ByteDance, same company as TikTok
Introduced as a competitor to Instagram and Xiaohongshu (Little Red Book)
Popular in Japan and Thailand; links to TikTok and Instagram possible
Mostly micro-influencers on the platform
Lemon8 leans more towards influencer marketing, TikTok towards content creation
Why it matters: with uncertainty over TikTok's future, Lemon8 may provide an alternative
Discover and Verify: Google’s New Features Bring Diverse Perspectives and Trustworthy Sources to Your Fingertips
Google is rolling out new features to help users verify information and understand different perspectives within search results.
"About this result" expansion: more information on sources and sites, now available in all languages
Perspectives: carousel offering diverse insights from journalists and experts, available in English for US users
About this author: learn background and experience of authors, globally available in English
Easier access to "About this page": enter URL in Google Search for more site information
Content advisories: alerts for rapidly evolving topics, expanding to multiple languages
Why it matters: more trust means more searches
BloombergGPT: the Revolutionary AI Model Dominating Finance & Language Tasks
Researchers develop BloombergGPT for finance-focused AI
Financial technology increasingly reliant on AI models
No large language models specifically designed for finance until now
BloombergGPT uses mix of general and financial-specific data
Performs well in both finance and general language tasks
Built on massive Bloomberg dataset, tokenizer crucial for processing
Model based on BLOOM architecture and contains 70 layers
Excels in sentiment analysis and named entity recognition tasks
Consistent performance, often outperforming other AI models
Offers valuable insights for future domain-specific language models
Why it matters: high-profile example of field-specific customisation of an LLM
Read more here.