Aldo's Notes #30
The One with Email Analytics; a new social media platform; digital subscriptions results; generative AI's impact and viral food trends
I have written The Ultimate Guide to Email Analytics: Mastering Your Metrics for Success.
Here’s a summary:
Email analytics involves collecting, analyzing, and interpreting data from email campaigns to optimize performance and achieve better results.
Key metrics to track include open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, forward/share rate, and list growth rate.
Setting up email analytics involves choosing an ESP with robust analytics tools, configuring the tracking settings, and monitoring campaign performance.
To interpret email analytics data, compare your results to industry benchmarks and consider the context of your campaigns.
Optimize email campaigns by testing subject lines, segmenting your audience, personalizing content, ensuring mobile-friendliness, experimenting with send times, and conducting A/B tests.
Popular email analytics tools include Google Analytics, Mailchimp, Sendinblue, Constant Contact, and Litmus.
Mastering email analytics requires continuous learning, staying up-to-date with industry trends, and adapting strategies based on data-driven insights to improve email marketing performance.
Read more here.
Discover Post: The Innovative Social Media Platform Transforming the News Experience
Post is a new social media platform offering an alternative to Twitter and focusing on monetizing readership through micropayments.
Users can pay small fees to access individual news items, including traditional media articles and ad-supported content.
Post aims to improve user experience by eliminating ads, subscription prompts, and intrusive elements found on most news sites.
The platform has partnered with 25 premium publishers, including The Boston Globe, LA Times, and Reuters, allowing them to experiment with micropayments.
Post plans to personalize news feeds using AI technologies and may integrate with other decentralized platforms like Mastodon in the future.
Why it matters: big profile, very interesting product, let’s see what happens!
Digital News Darlings: Publishers Master the Art of Wooing Subscribers
Press Gazette ranking showcases top subscription news brands
The Athletic leads, followed by Barron's and Wall Street Journal
Publishers increasingly adept at converting and retaining readers
Hard or soft paywall doesn't impact conversion success
INMA predicts significant growth in digital subscription volume and revenue by Q3 this year
Challenge lies in converting less wealthy or occasional news readers
Why it matters: the challenge of converting readers into subscribers is of existential importance to publishers
Read more here.
AI Revolution: Unlocking Trillions in GDP & Transforming the Future of Work
Goldman Sachs Research suggests that breakthroughs in generative artificial intelligence (AI) have the potential to significantly impact the global economy.
Generative AI set to increase global GDP by $7 trillion and boost productivity growth.
300 million full-time jobs potentially exposed to automation, with new job creation expected.
Two-thirds of U.S. occupations at risk, but most jobs to be complemented by AI.
Enterprise software, healthcare, and financial services industries poised for transformation.
Generative AI tools expected to enhance productivity, sales, and design across sectors.
Total addressable market for generative AI software estimated at $150 billion.
Profound economic and societal changes anticipated as AI technology continues to advance.
Why it matters: most people will be impacted by generative AI. As simple as that.
Read more here.
Grounded Teen’s Vodka Pasta Sauce TikTok Sparks Food Trend Frenzy
As reported by The Guardian, Sofia Coppola’s daughter’s TikTok video spotlights the impact of viral food trends.
Sofia Coppola’s daughter, Romy Mars, made a TikTok video in which she complained about being grounded for trying to charter a helicopter on her dad’s credit card.While discussing her punishment, Romy also made vodka pasta sauce, drawing attention to her food choice and sparking further interest in the viral food trend.
Brands, including Heinz and Absolut, quickly create products based on social media-driven food crazes.
The rapid pace of social media fuels product innovation and development in the competitive grocery sector.
Companies like Twisted amass huge online followings by sharing unique food content.
Authenticity is key for brands engaging with social media to ensure positive outcomes.
Viral trends appeal to various age groups and have become essential in product development strategies.
While online food fads influence the market, a single trend doesn’t define a company’s overall success.
Bottom line: Social media food trends fuel rapid grocery innovation as brands capitalize on viral moments.