Aldo's Notes #32
The One with Substack Notes; 800+ channels on Google TV; Reddit new Data API terms; Buzzfeed (no more) News and YouTube options for brands
Discover, Share, and Connect: Unleash Your Creativity with Substack's Exciting New Feature - Notes
Substack introduces new feature called Notes for sharing short-form content
Notes aims to help writers expand their audience and increase revenue
Accessible in a tab beside Inbox on substack.com and Substack's mobile apps
Notes posts do not get sent to subscribers via email, unlike Inbox posts
Supports discovery of valuable content, potentially driving subscriptions
Early version may have imperfections; Substack open to feedback for improvement
Why it’s important: an alternative to Twitter?
Read more here.
Unlock a World of Entertainment: 800+ Free Channels Now on Google TV
Google TV offers 800+ free channels, making it the largest smart TV platform.
Integrated content from multiple providers, including local and international programming.
New live TV guide organizes channels by topic and genre for easy browsing.
Seamless integration with premium live TV subscriptions, such as YouTube TV and Sling TV.
Google Assistant voice commands and Google Home automation support enhance user experience.
Content pages for Movies, Shows, Family, and Spanish-language entertainment streamline content discovery.
Why it matters: more channels means more people lured into the Google ecosystem.
Reddit’s Data Playground: Fresh Terms & Snazzy Mod Tools
Reddit updates developer terms for tools and services, focusing on clarity, security, and a sustainable data ecosystem.
Introduction of new moderator tools for Reddit's iOS and Android apps to enhance user experience.
New Developer Terms apply to all services, simplifying third-party understanding and use of Reddit data.
Premium access point introduced for third parties needing additional capabilities and broader usage rights.
Updates prioritize user privacy, security, and local regulations while allowing legitimate access to Reddit data.
Moderator tools to see improvements in mod logs, rule management, mod queues, Mod Mail, and core mod actions.
Bottom line: there is no such thing as a free lunch
Read more here.
BuzzFeed Announces Major Shake-Up: 15% Workforce Reduction, BuzzFeed News Closure, and HuffPost Integration
BuzzFeed CEO Jonah Peretti announces several significant changes within the company.
15% workforce reduction across various BuzzFeed teams.
Closure of BuzzFeed News as a standalone organization.
Select roles opened in HuffPost and BuzzFeed Dot Com for affected staff.
HuffPost to become the single news brand.
Shift in strategy focusing on innovation, efficiency, and creators.
AI enhancements and streamlined processes to generate more revenue.
Bottom line: if the masters of virality and publishing can’t make ‘news’ work….
Discover the Power of Multi-Format Videos: Engaging Audiences & Boosting Brands
Google shares strategies tor brands to maximise use of YouTube.
Brands use short and long videos to cater to diverse viewer habits.
Aligning video format with marketing goals is crucial for success.
Nissan tapped into YouTube's music trend to promote their electric car.
Les Mills utilized YouTube Shorts for accessible fitness promotion.
Moët & Chandon modernized its image with a tutorial series targeting various devices.
Multi-format videos help brands effectively connect with audiences and achieve goals.
Bottom line: a variety formats are available to brands to adapt to audiences